Go2Events

Proposal by Warrgyizmorsch

GROWTH PLAN · OCTOBER 2026

New website, then more bookings

Go2 Events: a new website first, then Google Ads, Meta Ads, social media and AI SEO.

Created by Karan Sharma, Sales Head — for Go2 Events, by Warrgyizmorsch

5 weeks

New website live

~40

Enquiries a month from ads by month 3 (projected)

TODAY

Where Go2 Events stands today

Checked on 26 October 2026

Already strong

~300 events a year
Clients include Amazon, HSBC, Siemens, Oxford University
Staff on site for every hire
Fully insured and PAT tested
Free travel within 120 miles of Coventry
10 services under one roof

Missing online

No prices on any page
No way to check a date
2 online reviews
Instagram last posted in 2019
No ads running

WEBSITE

Website: what we fix

No prices on any page

We add "from" prices and priced packages.

Silver and Gold list the same items

We rebuild the package pages.

Every main heading says "Go2 Events"

We give each page its own heading for Google.

Only Birmingham is mentioned

We add Coventry, Leicester, Wolverhampton and other town pages.

Deposit by bank transfer or cheque only

We add card payment for the £100 deposit.

No reviews, Instagram or Meta pixel

We add all three, plus Google tracking.

SEARCH, REVIEWS, SOCIAL

Search, reviews and social: what we fix

Not top 10

For "photo booth hire Birmingham" and "photo booth hire Coventry"

#6

For "LED dance floor hire Birmingham", the one search where you show

#2

When people search "Go2 Events", a different company shows first

No profile

No Google Business Profile found. We set it up and verify it

2 reviews

Local booth companies have 99 to 130 on Google

Oct 2019

Last Instagram post. 981 followers, 22 posts

COMPETITORS

What competitors do

Bark, Poptop and Hitched take the top search spots and sell your leads to 5 suppliers.

PictureBlast

Prices from £349, instant quote, online booking, 1,250+ reviews

Midlands Premier Events

Prices shown, online cart, pages for Coventry, Solihull and the NEC

Forte Entertainment

LED floor packages £595 / £795 / £995, quote in 24 hours

BoothHire

Booths from £229, "check availability" button on every page

What this means: they show prices and let people check a date. Most only do booths. Go2 does the whole room.

POSITIONING

Your whole event from one team

Booth, dance floor, chocolate fountain, letters and styling in one booking.

One booking instead of four suppliers

Prices shown before people enquire

A Go2 attendant there all night

Trusted by Amazon, HSBC and Oxford University

GOALS

Goals for the first 90 days after launch

5 weeks

New website live

~40

Enquiries a month from ads by month 3

30+

Google reviews (from 2)

Top 10

On Google for photo booth and dance floor hire in Birmingham and Coventry

THE PLAN

Website first, then three services

Step 1 · Weeks 1–5

New website

Prices, packages, date check, card deposits

Step 2 · From launch

Performance marketing

Google Ads and Meta Ads

Step 2 · From launch

Social media

Instagram and Facebook posts and Reels

Step 2 · From launch

AI SEO

Google, Google Maps and AI answers

NEW WEBSITE

New website: pages we build

Home with packages and prices on the first screen

A page for each of the 10 services, with "from" prices

Wedding, corporate and party package pages

Town pages: Birmingham, Coventry, Leicester, Wolverhampton, Solihull, Warwick

Gallery of real events and reviews

Corporate page (logos, insurance, PAT certificates) and FAQs

NEW WEBSITE

New website: how a visitor books

The visitor

Picks a package or builds their own

Sees the price

Checks their date

Pays £100 deposit by card, or sends an enquiry

WhatsApp and email confirmation

Go2 Events

New booking alert by email and WhatsApp

Deposit already paid

Balance reminder sent 14 days before

Funnels can be updated as required, to meet the KPIs.

NEW WEBSITE

New website: build timeline

Live before engagement season (Christmas to January), when couples start booking for next year.

Week 1

Content, photos and sitemap

Week 2

Homepage design for your approval

Weeks 3–4

All pages built

Week 5

Testing, tracking and launch

PERFORMANCE MARKETING

Ads: how people find and book

Google: people already searching

Searches "photo booth hire Coventry"

Service page with price

Checks date and books

Meta: wedding and party audiences in the Midlands

Sees an event video

Enquiry form or WhatsApp

Enquiry

Retargeting: people who visited the website

Website visitor

Sees packages and reviews

Books

Funnels can be updated as required, to meet the KPIs.

GOOGLE ADS

Google Ads forecast: £600 a month

Month 1

15 → 4

Enquiries → bookings · £2.00 a click, 300 clicks

Month 3

20 → 6

Enquiries → bookings · £1.80 a click, 333 clicks

£2,200

Month 1 bookings value · 3.7x

£3,300

Month 3 bookings value · 5.5x

UK local services average ~£2.15 a click
5% → 6% of visitors enquire. 25% → 30% of enquiries book
Average booking £550

These projections are estimates based on industry benchmarks and are not guarantees for results.

META ADS

Meta Ads forecast: £400 a month

Month 1

14 → 2

Enquiries → bookings · £0.70 a click, 571 clicks

Month 3

20 → 4

Enquiries → bookings · £0.60 a click, 667 clicks

£1,100

Month 1 bookings value · 2.8x

£2,200

Month 3 bookings value · 5.5x

2.5% → 3% of visitors enquire. 15% → 20% of enquiries book
Both channels in month 3: ~40 enquiries, ~10 bookings, ~£5,500 from £1,000 ad spend

These projections are estimates based on industry benchmarks and are not guarantees for results.

SOCIAL MEDIA

Social media: from post to booking

On Instagram and Facebook

Reel of a real event

Viewer comments "PRICE"

Automatic DM with packages

WhatsApp chat

Booking

If they don't book yet

Follows the page

Sees reviews and "dates left" posts

Checks a date on the website

Funnels can be updated as required, to meet the KPIs.

SOCIAL MEDIA

Social media: 4 types of post

Real events

Set-up timelapses, bare hall to full room

Packages and prices

Reviews and client logos

Dates left

"3 Saturdays left in December"

SOCIAL MEDIA

Social media: 90-day outcome

36

Posts

18

Reels

981 → 1,300+

Instagram followers

10+

DM and WhatsApp enquiries a month by month 3

AI SEO

AI SEO: built into the new website

Each page has its own title and heading

Business details marked up for Google

FAQ answers marked up

Fast-loading images with descriptions

AI SEO · SEO

SEO: Google Maps and reviews

Google Business Profile set up and verified

Review request after every event

2 → 30+ reviews

Town pages for 6 areas

Monthly posts on the Google profile

AI SEO · GEO

GEO: getting named by ChatGPT and Google's AI answers

Listings kept up to date

Hitched, Bridebook and AddToEvent

Answers in wedding forums and Reddit

Features in local wedding blogs

Monthly check of what AI tools say about Go2

AI SEO · AEO

AEO: answering the questions people ask

"How much does photo booth hire cost in Birmingham?"

"What size LED dance floor for 150 guests?"

"How early should I book a photo booth?"

"Is a 360 booth worth it for a wedding?"

EVERY MONTH

What you get every month

Ads

Google and Meta campaigns run daily, 8 new ads

Social media

12 posts and 6 Reels

AI SEO

2 town or FAQ pages, review requests, Google profile posts

Reporting

Monthly report and review call

NEXT STEPS

Next steps

1

Approve the plan

2

Share photos, prices and logins

3

Website work starts within 3 days

Onboard with us

Warrgyizmorsch
Ashoka Palace, 410, Shobhagpura, Udaipur, Rajasthan 313001